The words we use to plan, shoot, and ship great work.

Supplemental footage that provides additional context — used to support the main storyline or cover transitions and edits.

A style of photography that captures subjects in a natural, unposed state — often unaware of the camera.

The number of frames captured or displayed per second (fps) in a video, which influences smoothness and motion.

Controlled settings that simulate real-life filming locations — used for rehearsals, equipment tests, and preparation.

A written document that outlines dialogue and direction for a video production. The blueprint for the entire project.

A detailed list of every camera shot needed for a scene — including angles, movement, and framing.

A visual representation of a film sequence, broken into scenes with settings, camera angles, and key elements illustrated.

A shot or segment where a person speaks directly to the camera — typically framed from the waist up or as a close-up.

A device that displays a script in front of the camera lens so the speaker can read while maintaining eye contact.

Promotional content where satisfied customers share their experiences with a product, service, or organization.